香港人涌向中山养老？成交一套，住建局或「返佣」数万

Core Viewpoint - Zhongshan is launching a marketing initiative targeting Hong Kong and Macau residents to boost real estate sales, leveraging public networks for referrals and offering cash rewards for successful transactions [3][4][5]. Group 1: Marketing Initiative - The Zhongshan Housing and Urban-Rural Development Bureau has initiated a marketing campaign from September 17, 2025, to March 31, 2026, aimed at encouraging referrals from the public for property purchases by Hong Kong and Macau residents [3]. - Successful referrers will receive a cash reward of 1% of the purchase invoice amount from the bureau and at least 2% from the real estate companies, totaling a minimum of 3% [3][4]. - For example, if a referrer successfully recommends a property purchase worth 1 million yuan, they could earn at least 30,000 yuan [4]. Group 2: Market Context - Zhongshan has historically been a popular property destination for Hong Kong and Macau residents, with a significant portion of the population having ties to Zhongshan [4][13]. - The average price of new homes in Zhongshan was reported at 12,200 yuan per square meter in August, with a notable decline in transaction volume and price compared to previous periods [9][10]. - The market has seen a 19.28% year-on-year decline in transaction area, indicating a challenging environment for real estate sales [9]. Group 3: Buyer Demographics and Trends - The majority of property purchases by non-local residents in Zhongshan are made by Hong Kong and Macau residents, who account for over 18% of the total purchases [16]. - The primary motivation for these buyers is not investment but rather retirement and personal residence [16][14]. - Following the resumption of cross-border travel, there has been an observed increase in interest from Hong Kong buyers, with many seeking properties for retirement [14][15].