快手解密「AI印钞机」，首提生成式强化学习出价技术，为平台实现超过3%的广告收入提升

Group 1 - Alphabet, Google's parent company, recently surpassed a market capitalization of $3 trillion, becoming the fourth company to reach this milestone [1] - Despite initial concerns about its advertising revenue due to the rise of ChatGPT, Google managed to stabilize its ad revenue and enhance user intent understanding through generative AI integration [1] - In China, Kuaishou reported a 12.8% year-on-year increase in online marketing service revenue, reaching 19.8 billion yuan in Q2, driven by advancements in generative AI for ad bidding and recommendations [2] Group 2 - Kuaishou's new bidding algorithm, termed "Generative Reinforcement Learning," allows for multi-dimensional thinking in bid modeling, leading to over a 3% increase in ad revenue while maintaining cost targets [3][4] - The evolution of Kuaishou's bidding technology has progressed through several generations, culminating in the current fourth generation of "Generative Reinforcement Learning" [12] Group 3 - The GAVE algorithm, introduced by Kuaishou, addresses challenges in aligning bidding strategies with overall optimization goals, enhancing the effectiveness of ad bidding [22][24] - GAVE has shown significant improvements in performance metrics compared to previous models, achieving optimal results across various budget settings [31] Group 4 - The CBD algorithm, another innovation from Kuaishou, aims to resolve issues related to state sequence consistency and preference alignment in bidding strategies [35][37] - CBD has demonstrated superior performance in offline experiments, significantly outperforming baseline algorithms in total conversion value [41] Group 5 - Kuaishou's commercial algorithm team has achieved notable recognition in the industry, winning multiple awards and competitions, which translates into substantial business growth [44][47] - The advancements in generative reinforcement learning bidding technology are expected to continue evolving, with Kuaishou outlining future directions for further development [50]