第一商用车网·2025-09-23 12:47Core Viewpoint - The article discusses the strategic channel integration of Ford's products in China, where nearly 400 Ford dealerships will operate under a unified brand name "Ford Zongheng," offering products from both Jiangling Ford and Changan Ford, as well as imported Ford vehicles [1][5][7]. Group 1: Channel Integration - Jiangling Motors announced a strategic adjustment in channel resources, indicating a shift towards a unified distribution model for Ford vehicles in China [2][5]. - A distribution service contract was signed between Jiangling Motors and Ford Motor Sales (Shanghai) Co., Ltd., allowing the latter to manage the sales of Ford-branded passenger cars and pickups produced by Jiangling [3][5]. - The integration will result in approximately 400 dealerships (over 110 from Jiangling Ford and over 270 from Changan Ford) serving the full range of Ford products, excluding commercial vehicles [5][7]. Group 2: Brand Strategy - The restructuring is part of Ford's new brand strategy and channel resource innovation, aimed at improving efficiency and enhancing consumer experience [5][7]. - The unified dealership model will feature a consistent store layout and branding under "Ford Zongheng," providing a cohesive shopping experience for consumers [5][7]. - This approach is expected to increase the visibility and sales opportunities for various models, including the Ranger and imported F150 Raptor, benefiting both Jiangling and Changan Ford [5][7]. Group 3: Financial Adjustments - Jiangling Motors plans to increase capital in Jiangling Ford (Shanghai) to clear its debts, with Jiangling contributing through debt-to-equity conversion and Ford providing cash [9][10]. - This capital increase is a key part of Ford's overall brand strategy, ensuring a smooth transition and protecting the interests of all parties involved [10]. - The move is also seen as a way to optimize resource allocation and enhance operational efficiency for Jiangling Motors [10]. Group 4: Conclusion - The merger of the independent sales and service channels of Jiangling Ford and Changan Ford into a unified network will provide consumers with a more convenient one-stop shopping and service experience [12]. - The collaboration among the three entities (Jiangling Ford, Changan Ford, and Ford) is expected to lead to a brighter future for all parties involved [13].