晚点Auto·2025-09-23 11:59Core Viewpoint - The demand for large six-seat SUVs is significantly driven by multi-child families and urban immigrants, indicating a robust market potential for this segment in the coming years [2][10][11]. Group 1: Market Dynamics - The launch of several new models, including the 2026 Tengshi N9 and Galaxy M9, has generated substantial pre-order interest, with Galaxy M9 achieving over 23,000 orders in 24 hours [3]. - The large six-seat SUV market has seen rapid growth, with the market size expected to reach 600,000 units in 2024 and potentially exceed 1 million units by 2027 [13]. - The market is characterized by a significant imbalance among different energy types, with range-extended vehicles dominating sales due to their practicality and user experience [16][17]. Group 2: Consumer Segmentation - The primary consumers of large six-seat SUVs are multi-child families, particularly those with two or three generations living together, who require spacious vehicles for daily use and long-distance travel [6][10]. - Urban immigrants, often with busy lifestyles, also contribute to the demand for large six-seat SUVs, as they may need to transport multiple family members [7][10]. - The demand for these vehicles typically emerges when the youngest child reaches the age of 3-6 years, indicating a lag in immediate purchasing following the birth of a second child [11]. Group 3: Energy Type Trends - The market is divided into three main energy types: pure electric, range-extended, and plug-in hybrid, with range-extended vehicles currently leading in sales [14][16]. - The pure electric segment is expected to grow as more models enter the market, but it is anticipated that the overall scale will remain smaller compared to range-extended and hybrid vehicles due to cost and consumer preferences [22]. - The plug-in hybrid market faces challenges from traditional fuel vehicles, making rapid market penetration difficult despite the presence of several competitive models [21]. Group 4: Future Outlook - The large six-seat SUV market is projected to continue growing, with new entrants and technological advancements expected to drive sales, particularly in the entry-level hybrid and mid-range electric segments [27]. - However, the market's growth may face limitations due to practical challenges associated with larger vehicles, such as parking and operational costs [28]. - The potential market ceiling for large six-seat SUVs is estimated at around 3 million units annually, indicating significant room for growth compared to current projections [28].