中国公众对生成式AI的看法与使用行为｜年度调研

Core Insights - Generative AI has nearly achieved full penetration among Chinese adults, fundamentally integrating into their daily work and study routines [2][4] - There exists a complex mindset among the public, characterized by high expectations for technological progress alongside deep anxieties regarding employment prospects, information authenticity, and social equity [2][5] Public Participation in AI - The survey indicates an impressive penetration rate of generative AI, with 96.2% of respondents having used AI-generated content (AIGC) products or features [4] - Over two-thirds (67.7%) of users engage with AIGC products daily, with 30% being heavy users who utilize these tools multiple times a day [5] - The primary motivations for using AI are text processing (72%) and information retrieval (70.9%), with learning (75.7%) and work (70.6%) being the main usage scenarios [5][26] Market Dynamics and User Willingness to Pay - Approximately 75% of users are either already paying (16.1%) or willing to pay for quality services (59%), with most paid subscriptions under 100 RMB per month [5][25] - The preference for local AI products is evident, with domestic applications like Doubao, DeepSeek, and Tencent Yuanbao leading the market [17] - Users exhibit a strong preference for monthly subscriptions (30.2%) and one-time payments (28.4%), indicating a demand for flexible payment options [22][23] Social Impact and Concerns - There is significant anxiety regarding the impact of AI on professional skills and job security, with 77% concerned about skill devaluation and 70% about job replacement [31][32] - The public perceives the primary risks of generative AI to be the spread of misinformation (60.4%), job displacement (59.7%), and privacy breaches (46.7%) [50][53] - The sentiment towards AI is mixed, with 50.2% expressing excitement about its application, while 46.3% feel both hopeful and anxious [42][45] Age and Education Correlation - Younger individuals show higher engagement with generative AI, with 73.9% of those aged 30-39 using it daily, and 69.4% in the 20-29 age group [8] - Higher education levels correlate with increased usage frequency, with 81.8% of respondents holding a graduate degree using AI daily [11] Future Outlook - The public's cautious optimism suggests a recognition of AI's potential benefits, with 71.9% believing its overall impact will be positive [45] - The demand for lifelong learning is anticipated to rise as individuals seek to enhance their skills in response to AI's influence on the job market [40]