小红书能养出闲鱼吗？

Core Viewpoint - The article discusses the recent developments in the second-hand market, particularly focusing on the launch of the "Quick Sale" feature by Xiaohongshu, which allows users to sell second-hand items without the need to open a store, contrasting with the decision of Zhuanzhuan to exit the C2C second-hand trading space [4][10][15]. Group 1: Xiaohongshu's Quick Sale Feature - Xiaohongshu launched the "Quick Sale" feature on September 24, allowing personal users to trade second-hand items without opening a store, which simplifies the selling process [5][17]. - The feature is designed for personal users and not for professional second-hand sellers, with a price cap of 10,000 yuan for items [6][7]. - Despite the potential, awareness of the "Quick Sale" feature among users is low, with many users still unaware of its existence [8][9]. Group 2: Market Dynamics and User Behavior - There is a significant demand for second-hand trading on Xiaohongshu, evidenced by high engagement in related topics, but the platform has not prioritized this segment in its marketing strategy [11][23]. - Users have expressed a preference for established platforms like Xianyu for second-hand transactions due to familiarity and perceived reliability [30][31]. - Professional sellers are already attempting to leverage Xiaohongshu for second-hand sales, which could disrupt the platform's intended user experience [36][37]. Group 3: Strategic Implications for Xiaohongshu - Xiaohongshu's community-driven approach provides a unique advantage for developing a second-hand trading ecosystem, potentially allowing it to retain users and transaction volume within its platform [16][48]. - The platform's current focus on content and community over direct transactions may hinder its ability to fully capitalize on the second-hand market [41][44]. - To succeed in the second-hand market, Xiaohongshu must integrate this segment into its broader e-commerce strategy while addressing user trust and transaction efficiency [39][40].