29元/晚，穷人捧出一个500亿酒店巨头

Core Viewpoint - OYO, founded by Ritesh Agarwal, has transformed the budget hotel industry in India through a franchise model, rapidly expanding its presence and aiming for an IPO with a target valuation of $8 billion, despite facing challenges in the Chinese market [4][9][42]. Group 1: Company Overview - Ritesh Agarwal, at 19, created a platform aggregating budget accommodations in India, leading to the establishment of OYO [2][4]. - OYO does not own hotels but expands through a franchise model, becoming India's largest budget hotel booking platform within seven years [4][5]. - The brand's distinctive red logo has become synonymous with affordable lodging in India [12]. Group 2: Expansion and Challenges - OYO entered the Chinese market in late 2017, rapidly opening new locations, but faced significant challenges, leading to its exit by 2021 [5][33]. - At its peak in China, OYO managed over 50,000 rooms across 1,000 hotels, but the model's sustainability was questioned due to operational issues and market competition [22][28]. Group 3: Market Position and Strategy - OYO's business model focuses on standardizing low-cost hotels, which previously lacked brand recognition and quality standards [17][39]. - The company has been able to increase hotel occupancy rates from 25% to 65%-70% through its franchise model [17]. - OYO's target market includes budget-conscious travelers, with many hotels priced under 100 yuan per night [36]. Group 4: Financial Performance and Future Outlook - OYO plans to go public with a target valuation of $8 billion, aiming to leverage its brand recognition and market position [9][42]. - The company has recently achieved quarterly profitability for the first time, with a net profit of approximately 62.3 million rupees [42]. - OYO continues to attract investment and has formed strategic alliances, such as with Microsoft, to enhance its technological capabilities [43].