Core Viewpoint - The article discusses the impending shutdown of NetEase's game "The Legend of the Condor Heroes," highlighting the challenges faced by the game and the broader implications for the MMORPG market in China [2][4]. Group 1: Game Shutdown Reasons - The official reason for the shutdown is the expiration of the IP cooperation period for "The Legend of the Condor Heroes" trilogy and adjustments in game operation strategy [4]. - The game's initial positioning aimed to focus on the "Jin Yong self-narrative universe," but issues with art style and character modeling led to significant problems [5][6]. Group 2: Game Performance and Feedback - Player feedback was overwhelmingly negative shortly after the game's launch, prompting a major overhaul that resulted in the release of version 2.0 [7]. - Despite the changes, the 2.0 version only served to prolong the game's life rather than revitalize it, as players were unlikely to invest more than two opportunities into the game [7][8]. Group 3: Market Context and Future Outlook - The shutdown of "The Legend of the Condor Heroes" does not significantly impact NetEase's position in the MMORPG market, as other titles like "Yanyun Sixteen Sounds" are gaining traction with millions of users and substantial revenue growth [8]. - "Yanyun Sixteen Sounds" is positioned to inherit the legacy of NetEase's next-generation MMORPGs, demonstrating strong retention and conversion capabilities that pave the way for future growth [8].
《射雕》官宣即将停运,武侠大世界依然火热