主理人咖啡到底惹着谁了？

Core Viewpoint - The article discusses the decline of the "principal coffee" trend, which was once popular among consumers but is now facing backlash due to high prices, poor quality, and pretentiousness in service [10][22][30]. Group 1: Principal Coffee Experience - The "principal coffee" experience is characterized by a unique atmosphere, often featuring a personal story from the owner, high prices, and a focus on aesthetics over product quality [6][9][20]. - Consumers are increasingly frustrated with the high costs and perceived low quality of the coffee, leading to a growing disdain for the "principal" label [22][23][24]. Group 2: Market Dynamics - The rise of social media has amplified consumer dissatisfaction, allowing negative experiences to spread quickly and leading to a collective mockery of the "principal coffee" concept [11][30]. - The initial appeal of "principal coffee" was rooted in a rejection of standardized coffee experiences, but this has evolved into a formulaic approach that lacks authenticity [29][41]. Group 3: Consumer Expectations - Consumers are now more discerning and expect a balance between storytelling and actual product quality; when these do not align, the narrative becomes unconvincing [36][41]. - The article highlights that true "principal" coffee shops should focus on product quality and customer experience rather than solely on personal branding and storytelling [36][41]. Group 4: Future of Principal Coffee - The future of "principal coffee" lies in finding a balance between individuality and market demands, ensuring that the product meets consumer expectations while maintaining a unique identity [34][41]. - The article suggests that the "principal" label must be reclaimed by those who genuinely care about quality and customer experience, rather than those who exploit the trend for profit [42].