别再说“走出去”了！瞎出海，同样出局

Core Viewpoint - The urgency for domestic companies to globalize is emphasized, but caution is advised against reckless expansion without proper understanding of local markets [2][8]. Group 1: Globalization Trends - The global economic outlook for 2025 is significantly deteriorating, with rising tariffs and trade policy uncertainties increasing production costs and slowing down corporate investments [7]. - Despite challenges, globalization is seen as an inevitable trend, with companies needing to adapt to a complex environment characterized by tariff barriers and a multipolar world [8][10]. - The former Deputy Governor of the People's Bank of China, Li Dongrong, highlights that the underlying logic of globalization remains strong, driven by the pursuit of optimal resource allocation and efficiency maximization [12][17]. Group 2: The Nature of True Globalization - True globalization extends beyond merely selling products; it involves deep localization and integration into foreign markets [18][24]. - Chinese companies are increasingly moving from simple sales to a more systematic approach in their global strategies, becoming vital links between the Chinese and global economies [20][21]. - The concept of "selling goods" is insufficient; companies must build brand loyalty through localized services and community engagement [25][36]. Group 3: Localization Strategies - Effective localization requires companies to become integral parts of the local ecosystem, rather than just temporary visitors [37][41]. - The example of BYD's successful entry into the Los Angeles market illustrates the importance of understanding local needs and engaging with community stakeholders [38]. - Xiaopeng Motors emphasizes that true globalization involves establishing local R&D and manufacturing capabilities, fostering long-term partnerships, and creating a win-win situation for both the company and the local community [39][40].