理想TOP2·2025-09-24 14:13Core Viewpoint - The article emphasizes that advanced driver assistance systems (ADAS) should be provided without additional usage fees, as exemplified by the Li Auto i6, which will come standard with AD Max and have no usage fees, allowing more consumers to experience the benefits of artificial intelligence in vehicles [1][2]. Group 1: Electric Vehicle Market - The first half of the electric vehicle market focused on electrification, which has now been widely adopted, providing consumers with benefits such as quieter operation, environmental friendliness, lower costs, faster acceleration, and reduced maintenance costs [1]. - The key benefit of smart technology currently lies in advanced driver assistance, with future potential in autonomous driving. However, many current ADAS require additional fees, limiting consumer experience with the latest smart technologies [1]. Group 2: AD Max System - Li Auto's AD Max system is positioned as one of the top performers in the market, with the company asserting that it is either first or second in the rankings, with ongoing improvements expected to enhance its recognition [2]. Group 3: Pricing and Business Models - Discussions around pricing for AI agents suggest that costs should be significantly lower than hiring a human driver, with estimates ranging from 2,000 to 3,000 yuan per month compared to 10,000 yuan for a human driver. This could lead to a more cost-effective solution when considering insurance and charging costs [3]. - The debate on whether to charge for advanced driver assistance hinges on whether it is considered a basic need for smart vehicles. Some argue that if it becomes a productivity tool, a subscription model could be justified [4][5]. Group 4: Competitive Landscape - The establishment of a new product's business model is likely to follow the formula of user value versus payment value, considering the incremental value of new experiences over old ones and the costs associated with switching [5]. - The discussion also highlights that subscription models often arise from service providers having marginal costs, while on-device models do not incur such costs, suggesting that charging for on-device AI features may not be necessary [7].