POP MART(HK:09992) 21世纪经济报道·2025-09-24 15:12Core Viewpoint - The article discusses the significant rise in the gold market this year, with international gold prices increasing by 43.77% and COMEX gold by 36.73% as of September 24, 2025. Amid this "gold rush," Pop Mart, a toy giant, has entered the gold market by launching its "Baby Molly" gold series, attracting attention from young consumers [1][3][9]. Group 1: Market Overview - The international gold price reached $3,766.85 per ounce, marking a substantial increase in 2025 [1]. - The "Baby Molly" gold series includes products priced from 980 yuan to 56,800 yuan, showcasing a variety of gold items [1][3]. - The "pain gold" consumption trend, characterized by collaborations between gold brands and popular IPs, is gaining traction among young consumers [9][11]. Group 2: Product Details - The "Baby Molly" gold series features four main categories: gold ornaments, gold beans, beads, and pendants, appealing particularly to young girls who are fans of the Molly IP [3][9]. - The series has reportedly attracted a significant number of young customers, driven by the popularity of the Molly character, which has a strong fan base [9][11]. Group 3: Financial Performance - Pop Mart's revenue for the first half of 2025 reached 13.6 billion yuan, a 73.5% increase year-on-year, with the Molly IP ranking second among the top eight revenue-generating IPs [9][12]. - The company achieved a total revenue of 138.8 billion yuan in the first half of 2025, reflecting a 204.4% year-on-year growth, with adjusted net profit soaring by 362.8% to 47.1 billion yuan [12].