日赚1.3亿，创始人光靠卖衣服，八次成为首富

Core Insights - Uniqlo, founded by Tadashi Yanai, has become one of Japan's most successful companies over the past 30 years, thriving even during economic downturns [3][4] - The brand has successfully penetrated the Chinese market, generating significant revenue and expanding its store presence [8] Group 1: Company Background - Uniqlo was established in 1984, coinciding with Japan's economic downturn, which led to a shift in consumer behavior towards minimalism and cost-effectiveness [7] - By 2023, Uniqlo operates over 900 stores in China, contributing to 40% of its global revenue [8] Group 2: Business Strategy - Uniqlo's success is attributed to its high cost-performance ratio, appealing to consumers focused on value during economic challenges [9] - The brand emphasizes versatile basic clothing rather than chasing fashion trends, making it suitable for a wide range of consumers [10][11] - Uniqlo effectively utilizes "hit product" marketing strategies, quickly launching popular items that enhance brand visibility and drive sales [12][16] Group 3: Innovation and Adaptation - The company encourages collaboration across departments in product planning, allowing store managers to provide feedback and adapt to consumer needs rapidly [16] - Uniqlo's ability to leverage technology and consumer insights has been crucial in maintaining its competitive edge in the market [24]