GAC GROUP(SH:601238) 21世纪经济报道·2025-09-25 11:08Core Viewpoint - The appointment of Liu Jiaming as CEO of Qijing Automotive marks a significant step in the operational phase of the high-end smart electric vehicle brand jointly created by GAC Group and Huawei, indicating a shift from capital and technical collaboration to integrated systems and joint governance [1][3]. Group 1: Leadership and Strategic Direction - Liu Jiaming brings over 25 years of experience in the automotive industry, having worked within the Toyota system and GAC Group, and is known for leading successful product planning and sales reforms [3]. - The joint appointment of the CEO by both GAC and Huawei signifies the highest strategic priority for the Qijing brand within both organizations [3]. Group 2: Collaborative Framework - Starting January 2025, Huawei and Qijing teams will operate in a co-located office, allowing for deep involvement in the entire product lifecycle from definition to marketing, breaking traditional segmented cooperation models [5]. - Huawei's introduction of its core Integrated Product Development (IPD) and Integrated Product Marketing System (IPMS) processes into Qijing ensures a seamless collaboration that enhances decision-making and operational efficiency [5]. Group 3: Market Positioning and Technological Integration - Qijing aims to redefine the high-end electric vehicle market by leveraging GAC's 28 years of manufacturing experience and Huawei's comprehensive capabilities in smart driving technology [11]. - The collaboration is positioned as a model for the automotive industry, transitioning Huawei from a supplier to a deep partner in smart vehicle solutions, while GAC evolves into a technology-driven mobility company [12]. Group 4: Future Outlook - The leadership change signifies the completion of Qijing's system capability construction and the beginning of an accelerated phase, aiming to transform resource advantages into competitive product strengths [13]. - Qijing represents a pivotal move for the Chinese automotive industry towards high-end and global markets, emphasizing the integration of technology and manufacturing [13].