和讯·2025-09-25 09:49Core Viewpoint - The article emphasizes the importance of financial education and consumer protection in the financial industry, highlighting various initiatives undertaken by China Pacific Insurance (China Taibao) to enhance public financial literacy and safeguard consumer rights [1][12][33]. Group 1: Financial Education Initiatives - From September 15 to 21, the Financial Regulatory Bureau, People's Bank of China, and China Securities Regulatory Commission jointly launched the 2025 Financial Education Promotion Week, with China Taibao's chairman representing the insurance industry [1]. - China Taibao actively organized various industry activities under the guidance of local regulatory authorities, creating a unified promotional atmosphere [2]. - In Beijing, China Taibao collaborated with Beijing University of Commerce and the Anti-Fraud Center to conduct financial safety education in schools, establishing a regular educational platform [4]. - In Henan, China Taibao led a financial education week event, utilizing multimedia platforms to enhance financial knowledge dissemination [6]. - In Shanxi, China Taibao Life Insurance organized a financial education campaign with 54 industry peers, integrating intangible cultural heritage to attract public interest [8]. Group 2: Community Engagement and Service - China Taibao launched the "KOL Star Plan" to engage influencers in promoting financial education through creative short videos on platforms like Douyin [10]. - The company initiated a series of "practical service for the people" campaigns focusing on areas such as elderly care, inclusive insurance, and disaster prevention [12]. - In Xinjiang, a bilingual financial promotion team was formed to deliver financial knowledge directly to the local pastoral community [20]. - In Shenzhen, China Taibao established a neighborhood consumer protection service station to provide financial education and services directly to residents [20]. Group 3: Innovative Educational Approaches - China Taibao introduced interactive short dramas to educate the public about illegal insurance practices, enhancing awareness of consumer rights [26]. - The company utilized various public transport mediums for financial education outreach, ensuring that financial knowledge reaches commuters and community members [27]. - In Shanghai, a combination of scene-based services and musical performances was used to engage the public in financial education activities [30]. - The company produced a series of animated videos to simplify financial product selection and risk identification for consumers [33].