XIAOMI(HK:01810) 财联社·2025-09-25 14:51Core Viewpoint - Xiaomi's automotive strategy focuses on developing the YU7 model to compete directly with Tesla's Model Y, emphasizing unique features and market positioning despite initial skepticism about the SU7 model's success [2][3]. Group 1: Product Development and Market Positioning - Xiaomi's chairman, Lei Jun, highlighted the critical development phase of the SU7, stating that if it failed, the YU7 would be their last chance [2]. - The internal debate within Xiaomi revolved around whether to follow the trend of large space SUVs or to maintain a unique product identity [2]. - Lei Jun believes that while large space SUVs are popular, the overall market demand is limited, and creating a similar vehicle would not be viable for Xiaomi [3]. Group 2: Technical Specifications and Comparisons - The YU7 is positioned as a sports SUV, directly competing with Tesla's Model Y in terms of range, space, and pricing [3]. - The standard version of the YU7 has a CLTC range of 835 km and is priced at 253,500 yuan, while the Tesla Model Y has a range of 593 km and is priced 10,000 yuan higher [4]. Group 3: Market Response and Delivery Strategy - The YU7 received an overwhelming market response, with 240,000 orders placed within 18 hours of its release, and over 40,000 units delivered within approximately two months [5]. - In August, Xiaomi's total vehicle deliveries reached 36,396 units, but the SU7 did not meet the previous monthly delivery benchmark, indicating a shift in consumer preference towards the YU7 [5]. - Xiaomi is planning to optimize vehicle delivery cycles, potentially reducing the time from order to delivery by up to six weeks for some models [5][6].