GUJING(SZ:000596) 新华网财经·2025-09-26 08:52Core Viewpoint - The article highlights the integration of traditional brewing techniques with modern technology in the Chinese liquor industry, particularly through the autumn brewing ceremony of Gujing Gongjiu, showcasing innovation and cultural heritage [3][5][9]. Group 1: Autumn Brewing Ceremony - The 12th Autumn Brewing Ceremony of Gujing Gongjiu commenced on September 19, featuring a real-time connection between four locations using 5G technology, marking a new chapter in brewing [1]. - This ceremony, initiated twelve years ago, has transformed historical practices into cultural symbols, enhancing the brand's unique competitive edge [3]. Group 2: Innovation and Technology - The event showcased a deep connection with the "2025 World Manufacturing Conference," emphasizing the theme of "Intelligent Manufacturing" and demonstrating Gujing Gongjiu's commitment to blending traditional methods with modern technology [5]. - The "Transparent Factory" system was highlighted, where 96% of equipment in the smart park is interconnected, ensuring quality control through digital monitoring and blockchain technology for traceability [5]. Group 3: Consumer Demand and Market Trends - The unveiling of the "Gujing Light Nourishment Society" signifies a shift from annual events to daily engagement, catering to the health-conscious and lifestyle-oriented younger generation [7]. - The product matrix has expanded to include offerings that resonate with Gen Z's preferences for lighter drinking experiences, such as "Light Gu20" and herbal whiskey, reflecting a response to the "self-indulgent consumption" trend [7]. Group 4: Cultural Integration and Future Outlook - The article emphasizes the importance of integrating traditional culture into modern life, positioning Gujing Gongjiu as a model for the industry in exploring future pathways [9]. - The ongoing evolution of Gujing Gongjiu, from maintaining traditional brewing to embracing modern consumer trends, illustrates the brand's commitment to preserving the essence of Chinese liquor culture while adapting to contemporary demands [8][9].