Core Viewpoint - The article discusses the rise of the "Little Genius" smartwatch among children, highlighting its social features that have created a unique social circle for kids, which operates largely outside parental supervision [5][10][17]. Group 1: Product Features and Market Position - The "Little Genius" smartwatch has become a popular choice for children due to its social functionalities, which are seen as more appealing than traditional features like calling and location tracking [10][19]. - As of the first half of 2025, "Little Genius" smartwatches are projected to capture 35.3% of the Chinese children's smartwatch market, significantly ahead of competitors like Huawei, which holds only 12.2% [29]. Group 2: Social Dynamics and User Behavior - The social aspect of the "Little Genius" watch allows children to create private circles, where they can interact and compete for social status through likes and followers, similar to social media dynamics [11][12][19]. - Children are reportedly spending significant time on these devices, with some dedicating 5-7 hours daily to engage in social activities, indicating a shift in how children perceive and use technology [13][20]. Group 3: Risks and Concerns - The article raises concerns about the safety of children in these social circles, as there are reports of inappropriate behavior and exploitation within the "Little Genius" community [21][27]. - There is an emerging gray market around the "Little Genius" ecosystem, where children are targeted for scams related to buying likes and followers, indicating a lack of oversight and potential for exploitation [32][35][40].
小学生口述:家长看不到的小天才社交圈
虎嗅APP·2025-09-26 14:56