独家丨理想 i6 大定超 2 万台，有一线销售称试驾会持续至深夜 12 点

Core Viewpoint - The launch of the Li Auto i6 has generated strong order performance, with over 20,000 pre-orders received shortly after its release, indicating a positive market reception for the vehicle's pricing and features [3][5]. Group 1: Product Features and Pricing - The Li Auto i6 is positioned as a mid-large five-seat SUV, built on an 800V high-voltage platform, offering both single-motor rear-wheel drive and dual-motor all-wheel drive options [5]. - The vehicle is equipped with an 87.3 kWh lithium iron phosphate battery, providing a pure electric range of 660 km and 720 km under CLTC conditions for the respective configurations [5]. - The official base price for the i6 is set at 249,800 yuan, slightly lower than the previously anticipated range of 250,000 to 300,000 yuan [5]. - The i6 includes features that enhance its competitiveness, such as a rear entertainment screen, air suspension, and electric doors, which are not available in lower-priced models [5]. Group 2: Market Response and Sales Performance - The i6's order model, which allows for a cooling-off period, has been positively received, with comparisons drawn to similar strategies used by other manufacturers like Xiaomi [6]. - Sales personnel reported high customer traffic and order volumes, with some stores experiencing significant demand that exceeded expectations [6][7]. - The company prepared for the high interest by ensuring that display vehicles were available at dealerships prior to the launch, facilitating immediate test drives after the release event [7].