Founder Park·2025-09-27 02:37Core Insights - The article discusses the significant changes in the global toy industry, highlighting the revenue rankings of toy companies for the first half of 2025, which reflect evolving consumer trends and business models in the post-pandemic era [5][6]. Group 1: Market Overview - The global toy market showed a notable recovery in the first half of 2025, with an average year-on-year sales growth of 7% across 12 major markets excluding China [6]. - Specific categories such as "games and puzzles" and "collectibles" experienced explosive growth, with increases of 36% and 35% respectively [7]. Group 2: Revenue Rankings - The top toy companies by revenue for the first half of 2025 include: - LEGO Group: 38.45 billion RMB - Pop Mart: 13.88 billion RMB - Disney: 13.86 billion RMB - Bandai Namco: 14.44 billion RMB - Hasbro: 13.34 billion RMB - Mattel: 13.18 billion RMB - Sega Sammy: 6.64 billion RMB - Asmodee: 5.77 billion RMB - Tomy: 5.55 billion RMB - Pokémon: 5.50 billion RMB - Spin Master: 5.21 billion RMB - MGA Entertainment: 3.93 billion RMB - Sanrio: 3.91 billion RMB - Ravensburger: 3.04 billion RMB - VTech: 2.89 billion RMB - Funko: 2.74 billion RMB - Simba Dickie Group: 2.71 billion RMB - Moose Toys: 2.68 billion RMB - JAKKS Pacific: 1.66 billion RMB - Blokees: 1.34 billion RMB - Dream International Limited: 1.21 billion RMB [12][11]. Group 3: Key Trends - The article identifies three major trends driving profitability and growth in the toy industry: 1. The rise of IP collectible toys and trading card games. 2. The increasing importance of adult consumers in the toy market. 3. The necessity for brands to excel in IP development and cross-platform value amplification [15][19]. Group 4: Company Strategies - Disney continues to leverage its strong content ecosystem to drive sales, with its consumer products division generating 13.86 billion RMB in revenue, a 3.5% increase year-on-year [21][26]. - Bandai Namco's toy sales are closely tied to its content, with significant contributions from popular franchises like "One Piece" and "Dragon Ball" [27][30]. - Mattel is transitioning from a traditional toy company to a content-driven entity, establishing Mattel Studios to enhance its IP narrative capabilities [39][42]. - Pop Mart has emerged as a leading player in the global trend toy market, achieving 13.88 billion RMB in revenue, with its core IP "THE MONSTERS" contributing significantly to its success [48][50]. Group 5: Trading Card Games - Trading card games (TCGs) have become one of the fastest-growing and most profitable segments in the toy market, with the global TCG market projected to reach $7.8 billion (approximately 55.5 billion RMB) in 2025 [56][59]. - Hasbro's "Magic: The Gathering: Final Fantasy" set a record for single-day sales, highlighting the potential of TCGs in driving revenue growth [61][66]. Group 6: Distribution and Market Dynamics - Asmodee has established itself as a major distributor in the TCG market, with approximately 64% of its revenue coming from card games [69][76]. - Bandai Namco has also made significant strides in the TCG space, with multiple titles dominating sales charts in Japan [77][80].