Core Viewpoint - Gaode has announced a series of supportive measures for the restaurant industry, including waiving the first-year opening fee and providing various services to help merchants increase their business opportunities, especially ahead of the National Day holiday [1][3][12]. Group 1: Supportive Measures - As of September 23, Gaode has waived the first-year opening fee for all restaurant merchants and is offering support services such as traffic subsidies, dedicated customer service, and smart cash registers [3][12]. - The initiative has already attracted over 150,000 inquiries from restaurant merchants, indicating high interest and engagement from the industry [1][3]. Group 2: Industry Challenges - The restaurant industry is facing significant pressures, including rising operational costs and declining average spending per customer, which have made it difficult for many merchants [4][12]. - There is a lack of effective connection between consumers and restaurants, leading to high decision-making costs for consumers when choosing where to eat [4]. Group 3: "Street Ranking" Initiative - Gaode launched the "Street Ranking" product on September 10, which uses real user behavior, reviews, and credit scores to create rankings that help consumers discover restaurants [4][5]. - The rankings include various categories such as "Tire Wear Ranking" for long-distance visits and "Repeat Customer Ranking," which are updated daily based on dynamic data [4]. Group 4: Impact on Merchants - Many merchants have reported significant increases in customer traffic after being featured on the "Street Ranking," with some experiencing traffic growth of over 300% [5]. - Restaurant owners have noted a 20-30% increase in business due to more reservations coming through Gaode's platform [5][12]. Group 5: Digital Transformation - The supportive policies from Gaode are seen as a new trend in the restaurant industry, focusing on digital empowerment and reducing operational costs for merchants [12]. - The "Street Ranking" initiative is expected to help build consumer trust in offline dining by addressing issues related to fake reviews and promoting genuine customer feedback [12].
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华尔街见闻·2025-09-27 12:48