LI AUTO(US:LI) 21世纪经济报道·2025-09-27 15:50Core Viewpoint - The launch of the Li Auto i6 represents a critical move for the company to regain momentum in the electric vehicle market, with a focus on competitive pricing and features to attract consumers [5][10]. Group 1: Product Launch and Features - The Li Auto i6, priced at 24.98 million yuan, is positioned as the company's smallest pure electric model, with a promotional price of 23.98 million yuan during the initial sales period [5]. - The i6 boasts a range of 720 km, a length of 4.95 meters, and a wheelbase of 3 meters, surpassing the Tesla Model Y in size while being cheaper by 13,700 yuan [5]. - The company adopted a new launch strategy by skipping the pre-order phase, allowing customers a 7-day window to decide on their purchase [5][8]. Group 2: Sales and Market Response - Initial internal reports indicate that the i6's sales have already surpassed those of the L9 during its first launch, with significant interest from both external customers and internal employees [6][8]. - The company has prepared a production capacity of 45,000 to 50,000 units for the i6, with a ramp-up plan to reach 13,000 units in October and 23,000 to 25,000 units in November and December [6][10]. - The sales strategy emphasizes a steady approach, focusing on maintaining a high delivery rate and managing customer expectations [9]. Group 3: Strategic Decisions and Market Positioning - The decision to eliminate the i7 model and prioritize the i6 and i8 was based on market analysis and the need to focus resources on models that meet consumer demand [12][14]. - The company aims for monthly sales of 9,000 to 10,000 units for the i6, which would help solidify its position in the competitive electric vehicle market [10]. - The overall strategy reflects a shift towards addressing consumer preferences in a more conservative economic climate, with a focus on affordability and practicality [14].