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奔驰三大高管轮舞,留下最大悬念
汽车商业评论·2025-09-27 23:07

Core Insights - Mercedes-Benz is undergoing a strategic leadership transition with the appointment of Jörg Burzer as the new Chief Technology Officer, succeeding Markus Schäfer, who is stepping down after a successful tenure [3] - The company is facing a slowdown in global electric vehicle demand, prompting a reassessment of its electrification strategy and cost optimization efforts [5] - The new management team aims to enhance operational efficiency and competitiveness through a series of reforms, including a 10% reduction in production costs and over 20% in fixed costs by 2027 [5][6] Leadership Changes - Jörg Burzer's role focuses on ensuring the company's technological advancement in electrification and digitalization [3] - Michael Schiebe will take over production, quality, and supply chain management, transitioning from his previous role at AMG [3][6] - The appointments are designed to combine continuity with fresh perspectives, leveraging the experience of seasoned managers to drive transformation [6] Strategic Adjustments - Mercedes-Benz is committed to enhancing efficiency and profitability while streamlining operations [5] - The introduction of the new electric CLA model will utilize the Mercedes-Benz Modular Architecture (MMA) and the proprietary MB.OS operating system to improve product competitiveness [5] - The company is also focusing on data-driven personalized services to increase customer engagement and brand loyalty [5] AMG's Challenges - AMG is at a critical juncture, facing backlash over its shift from traditional V8 engines to a four-cylinder hybrid system in the new C63 model, which has seen a significant drop in market prices [15][17] - The brand is also dealing with a recall of up to 80% of the AMG One vehicles due to safety issues, impacting its reputation [17] - Despite these challenges, AMG is developing a new V8 engine and electric models, aiming to balance traditional performance with future electrification [18][19] Future Outlook - The new leadership must navigate the complexities of maintaining the appeal of traditional engines while advancing electric vehicle offerings [19] - The upcoming AMG leader will face the challenge of redefining performance in a quieter automotive landscape, with the company committed to retaining high-displacement engines for the time being [19]