阅文给《道诡异仙》造了一座探险屋，IP的尽头是乐园

Core Viewpoint - The article discusses the collaboration between the company and Universal Studios Singapore to launch a themed attraction based on the web novel "Dao Gui Yi Xian," highlighting the potential for future developments in immersive entertainment based on Chinese IPs [2][3][9]. Group 1: Themed Attraction Details - The "Dao Gui Yi Xian" themed attraction is part of the "Halloween Horror Nights 13" event at Universal Studios Singapore, running from September 26 to November 1, with long queues on opening day [3][5]. - The attraction features four different IPs, including the Chinese "Dao Gui Yi Xian," a Thai IP, a Singaporean IP, and Netflix's "Stranger Things," with "Dao Gui Yi Xian" having the highest number of NPCs at 50 [5][9]. - The design of the attraction includes various scenes from the novel, such as a hospital setting and a "refining elixir room," utilizing props and effects to create an immersive experience [5][7][12]. Group 2: Cultural Significance and Market Potential - The project team chose "Dao Gui Yi Xian" due to its popularity and the strong cultural elements it incorporates, making it relatable to Southeast Asian audiences [9][10]. - The attraction aims to provide a different experience compared to Western horror styles, focusing on psychological and subtle fear elements inherent in Chinese horror [10][12]. - The global theme park market is projected to grow from $56.4 billion in 2024 to $81.2 billion by 2033, with a CAGR of 4.13% from 2025 to 2033, indicating significant market potential for such themed attractions [20]. Group 3: Future Prospects and Strategic Direction - The project represents the company's first attempt to adapt IP for overseas physical entertainment, moving beyond traditional methods like translation and animation [13][14]. - The author of "Dao Gui Yi Xian" expressed hope that the attraction would spark interest in Chinese culture among foreign visitors, potentially leading to greater awareness of Chinese web literature [14]. - The company is actively expanding its presence in offline experiences, including partnerships for pop-up stores and immersive experiences, aiming to enhance global engagement with its IPs [20].