“光明健康生活节”启幕,光明乳业携鲜活大使郎平共绘健康生活新图景

Core Viewpoint - The event "Yimin Chuxin Community Action, Bright Health Life Festival" marks a significant initiative by Bright Dairy to promote health and wellness in communities, emphasizing the company's commitment to quality dairy products and public welfare [1][3]. Group 1: Event Overview - The festival was launched on September 27 in Shanghai, featuring notable figures such as volleyball coach Lang Ping and executives from Bright Dairy, highlighting a blend of quality experience, public welfare, and international exchange [1][3]. - Bright Dairy's Chairman Huang Liming announced the introduction of the "Bright Health Life Festival," aimed at closely engaging with consumers and promoting health concepts through community outreach [3][17]. Group 2: Product Launch - During the event, Bright Dairy unveiled a new health product series that addresses contemporary consumer needs for sugar control, calcium supplementation, and convenient nutrition, covering a wide range of health concerns [3][14]. - The six new products include low GI flavored yogurt, reduced sugar probiotic series, and various nutritional formula milks, reflecting a deep understanding of national health demands [14]. Group 3: Community Engagement - The "Yimin Chuxin" initiative has reached over 213,000 communities, distributing 18.67 million servings of fresh milk and conducting over 300,000 public welfare activities in the past year [17]. - The festival also featured interactive health sessions led by Lang Ping, promoting practical health knowledge and encouraging community participation in healthy living [5][10]. Group 4: Cultural Exchange - The event included a cultural exchange with the "Moslian Health Life Festival" from Bulgaria, showcasing international health practices and fostering cross-cultural interactions through sports activities [12][18]. - The collaboration with Bulgarian representatives highlighted the importance of global health insights and community spirit in promoting wellness [12].