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独家丨SHEIN海外本土招商负责人王太中已低调离职
雷峰网·2025-09-28 10:34

Core Viewpoint - SHEIN is adopting a bold hiring style, providing new employees with significant opportunities to take on responsibilities and roles within the company [2][4]. Group 1: Management Changes - The head of SHEIN's overseas local recruitment has quietly left the company, with no trace of this individual in the internal system [3]. - Wang Taizhong, who joined SHEIN earlier this year to oversee overseas local recruitment and related operations, previously served as a senior vice president at Momo for nearly ten years [3]. - Many senior executives at SHEIN are long-term employees, indicating a mix of experienced leadership and new talent [4]. Group 2: Recruitment Strategy - SHEIN's recruitment strategy includes a high turnover rate, with new hires directly responsible for categories and countries, undergoing a six-month evaluation period with monthly performance reports to COO Molly [5]. - The company has recently brought in external talent for key positions, including category leaders, to enhance its operational capabilities [5]. Group 3: Market Expansion - SHEIN is accelerating its expansion into markets outside the United States, launching semi-managed operations in Japan, Canada, Saudi Arabia, the UAE, and Brazil [6]. - To support third-party merchants, SHEIN is providing substantial traffic support worth billions, targeting regions including Europe, the Middle East, and East Asia [6].