别克至境L7“掀桌子”，目标对准B级车市场

Core Viewpoint - The launch of the Buick Zhijing L7 with a surprising pricing strategy is expected to disrupt the current B-class car market, indicating a shift in competitive dynamics within the industry [1][20][22]. Group 1: Market Dynamics - The traditional B-class car market has been losing share to new entrants like Xiaomi SU7 and Xiaopeng P7, reflecting a significant change in consumer expectations towards vehicles as luxury mobile spaces rather than mere transportation tools [4][6]. - Despite the decline in traditional B-class car sales, some models maintain a certain volume due to consumer inertia, but the introduction of the Buick Zhijing L7 may further challenge these models [4][7]. Group 2: Product Strategy - Buick's strategy for the Zhijing L7 focuses on aligning with top-tier new energy vehicles in terms of smart features and electric capabilities while maintaining traditional strengths in safety and quality [6][12]. - The Zhijing L7 is equipped with advanced technologies such as the Momenta R6 model for high-level assisted driving and the Qualcomm SA8775P chip, which significantly enhances its performance compared to traditional B-class vehicles [12][14]. Group 3: Performance Metrics - The Zhijing L7 boasts impressive specifications, including a 0-100 km/h acceleration time of 5.9 seconds and a pure electric range of 302 km, which are superior to many traditional B-class cars [18]. - The vehicle's performance remains consistent even when the battery is low, addressing common industry pain points related to range and power loss [18]. Group 4: Pricing Strategy - The "table-turning" pricing strategy of the Zhijing L7 positions it as a luxury smart sedan within the traditional B-class price range, which is likely to disrupt existing market structures [20][22][23]. - This aggressive pricing approach is crucial for the Zhijing L7 to not only be seen as an excellent product but also as a game-changer in the automotive industry [21][23].