2025年中国智能PPT市场发展洞察报告

Core Insights - The article emphasizes the transformative impact of artificial intelligence (AI) on the PowerPoint (PPT) creation process, shifting from traditional tools to comprehensive creative platforms, enhancing efficiency and personalization in presentation generation [1]. Market Development Background - The AI office software market has experienced explosive growth, with the AI PPT segment becoming a focal point, expanding from 686 million to 13.103 billion from 2019 to 2023, reflecting a CAGR of 109.09%. It is projected to reach 191.137 billion by 2028, with a CAGR of 57.75% from 2024 to 2028 [2]. Supply and Demand Dynamics - The growth in the smart PPT market is driven by structural changes on both the demand and supply sides. Users face increasing complexity and collaboration challenges, prompting a shift towards AI-driven efficiency. Technological advancements, particularly in large language models, have facilitated the evolution of tools into "digital productivity hubs" [4]. Value Applications of Smart PPT - The value of smart PPT is realized through dual positioning in "technology" and "scenarios," aligning with the "smile curve" theory, where high-value areas extend towards technology development and application [7]. Transformation Directions - AI technology enhances PPT capabilities, transitioning from a functional tool to a content-driven platform, emphasizing ecological cooperation and the unlocking of underlying document value [9]. User Experience and Efficiency - Smart PPT significantly restructures the user experience, particularly in information retrieval and creative ideation, leading to substantial efficiency gains compared to traditional PPT usage [11]. International Development Trends - International smart PPT products focus on "AI-native experiences" and "narrative paradigm innovation," integrating AI deeply into the PPT creation process, simplifying workflows, and enhancing user experience [14]. User Demand Insights - Users of smart PPT are primarily high-educated individuals aged 18-35 in major cities, with over 48% using the tool multiple times a week, indicating its normalization in professional and academic settings [19][21]. User Expectations and Pain Points - Users are shifting from basic efficiency needs to expectations for comprehensive intelligent support, particularly in smart referencing and data visualization. The most accepted annual usage fee is between 100-300 yuan, with a significant portion of users expressing concerns over template homogeneity and data security [23][25]. Competitive Strategies of Different Players - Various player types, including traditional office software vendors, startups, and internet companies, exhibit different strengths and strategies in the smart PPT market, with a focus on user experience, content generation, and interaction technology [28][30]. Business Models of Smart PPT Vendors - The primary business models include membership subscriptions, advertising revenue based on user behavior, and API revenue sharing, with traditional vendors focusing on subscription models and internet companies leveraging advertising [32].