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底薪八千的团播围城,00后抢着进
虎嗅APP·2025-09-29 00:19

Core Viewpoint - The rise of group broadcasting (团播) in 2023 has transformed the live streaming landscape, attracting many young individuals seeking high income opportunities, despite the industry's high turnover and competitive nature [5][6][18]. Group Broadcasting Overview - Group broadcasting features multiple hosts performing and interacting in real-time, drawing inspiration from TV talent shows with mechanisms for rewards and competition [5]. - On platforms like Douyin, over 7,000 group broadcast sessions occur daily, showcasing the format's popularity [5]. Income Potential and Recruitment - The allure of high earnings, with some hosts reportedly earning over 1 million yuan in a single session, has led to an influx of young talent, including recent graduates and students [6][18]. - Recruitment for group broadcasting positions emphasizes low barriers to entry and high income potential, with salaries ranging from 8,000 to 60,000 yuan, plus commission [8][18]. Work Environment and Challenges - The work environment is demanding, with hosts often working 10+ hours a day, including live streaming and dance training [14][15][18]. - Despite the potential for high earnings, many hosts only receive a base salary, and income can fluctuate significantly based on audience engagement [18][21]. Industry Dynamics - The industry is characterized by intense competition, with hosts needing to continuously improve their skills to maintain their positions [18][21]. - Group broadcasting agencies implement strict recruitment and training processes, focusing on performance and image [18][19]. Regulatory Trends - The industry is moving towards greater regulation, with agencies enforcing rules against inappropriate interactions between hosts and fans to maintain professionalism [21]. - Recent incidents of hosts being terminated for violating company policies highlight the industry's shift towards stricter governance [21].