在蔡国强「升龙」的雪山脚下，我和当地人一起捡垃圾

Core Viewpoint - The article discusses the environmental and social implications of a fireworks event organized by artist Cai Guoqiang and outdoor brand Arc'teryx in the Himalayas, raising questions about the sustainability of such marketing strategies and their impact on local communities and ecosystems [6][7][30]. Group 1 - The fireworks event took place in a fragile ecological area, with concerns about the environmental damage it may cause [6][15]. - Despite claims of eco-friendliness, the event left behind waste that required local villagers to clean up, contradicting the organizers' statements about environmental responsibility [12][25]. - Local residents were largely unaware of the event, highlighting a disconnect between the marketing efforts and the local community's engagement [22][28]. Group 2 - The article contrasts the fireworks event with a more environmentally conscious event by another outdoor brand, Mammut, which utilized light technology to celebrate a historical climbing route without harming the environment [30][32]. - It suggests that Arc'teryx could have chosen a more suitable and sustainable approach to marketing that aligns with their brand values and the local ecological context [33][34]. - The piece emphasizes the importance of integrating local communities into brand activities in a meaningful way, rather than imposing external marketing spectacles that may not resonate with them [22][34].