江南春：今天的消费者“全都要”

Core Viewpoint - Today's consumers expect a balance of "value for money," "aesthetic appeal," and "emotional value," indicating that companies must cater to all three aspects to succeed in the current market [1] Group 1: Consumer Expectations - Consumers are increasingly focused on the combination of social status, product quality, and emotional connection when making purchasing decisions [1] Group 2: Course Promotion - The article promotes a course titled "Black Horse: Rise of Consumption," featuring industry experts who will discuss product innovation and brand expansion strategies in the context of the current market [2][5][6] Group 3: Japanese Manufacturing Insights - The success of Japanese brands in the 1980s serves as a model for emerging markets, emphasizing the importance of translating technology into consumer-perceived value [7] - Companies like Sony and Uniqlo exemplify how understanding consumer needs and integrating technology can lead to successful product development [7] Group 4: AI and Consumer Products - AI is reshaping the essence of consumption, with future market leaders being those who can effectively merge consumer needs with algorithmic solutions [7] - Examples include Plaud's recording card and Haivivi's toys, which leverage AI to enhance user experience and emotional connection [7] Group 5: Market Strategies - The course will cover strategies for navigating the saturated market, focusing on how to become leaders in niche segments through innovation and differentiation [10] - Emphasis will be placed on identifying clear market positioning and leveraging AI for product development [10] Group 6: Globalization and Localization - Successful globalization requires aligning Chinese supply chain capabilities with local market demands, moving beyond simple export strategies [11] - Building trust with local consumers is crucial for Chinese brands entering foreign markets, necessitating a focus on solving local problems rather than merely selling products [19]