自然堂的喜马拉雅主义：一场持续十六年的“善念商业”实践

Core Viewpoint - The article emphasizes the deep connection between the Chinese beauty brand Chando and the Himalayas, highlighting the brand's commitment to sustainability and biodiversity conservation through its "Himalayan Biodiversity Protection Project" launched in 2025 [4][11]. Group 1: Brand Development and Strategy - Chando's relationship with the Himalayas began with its exploration of "Eastern beauty," which has now become an integral part of its brand DNA [5]. - In 2010, Chando showcased its "Snowy Region Series" at the Shanghai Expo, marking the brand's strategic direction towards utilizing Himalayan resources [6]. - The brand has continuously explored the skincare potential of rare plants from the Himalayas, such as snow lotus and snow ginseng, transforming these natural gifts into effective products [6][10]. Group 2: Environmental and Community Initiatives - Since 2016, Chando has partnered with the China Environmental Protection Foundation to launch the "Chando Himalayan Environmental Protection Fund," successfully restoring 666,000 square meters of grassland and generating nearly 795,000 yuan in economic benefits for local communities [9]. - In 2018, Chando signed a cooperation agreement with the Linzhi municipal government to establish a comprehensive project that includes a research center and a public plant garden, marking a shift towards protective development of wild resources [9][10]. - The brand's initiatives have evolved from resource extraction to protective development, ensuring the preservation of the Himalayan ecosystem [9][10]. Group 3: Scientific and Educational Efforts - Chando's Himalayan Science Popularization Micro-Exhibition Hall serves as a bridge connecting the public with the ecological value of Himalayan resources [12]. - A biodiversity survey conducted at Sejila Mountain allowed participants to experience the richness and fragility of the Himalayan ecosystem firsthand, contributing to a shared understanding of ecological protection [14]. - The establishment of Chando's beauty space in Zhashigang village not only provides beauty services but also creates job opportunities and supports local education initiatives [15]. Group 4: Corporate Responsibility and Future Vision - Chando's journey in the Himalayas exemplifies a company's progression from economic responsibility to charitable responsibility, reflecting a commitment to ethical practices and community engagement [20]. - The brand's unique approach to sustainability positions it as a model for the beauty industry, demonstrating that commercial and social values can mutually reinforce each other [23]. - Chando's upcoming biodiversity protection project signifies a long-term commitment to enhancing the resilience of the Himalayan ecosystem through scientific protection and community empowerment [24][25].