全新问界M7 上市一线销售周报

Order Situation - The average new orders per store range from 70 to 80 units, with a store visit rate of 60% and an increase in store visits by 50% to 70% [5][8] - Post-launch online feedback has exceeded expectations, with customers showing long-term interest in the Wanjie M7, leading to stable order growth approaching 60,000 units [8] - Orders are significantly higher in user-centered stores compared to business district stores, with 70% concentrated in first and second-tier cities, particularly notable growth in Sichuan, Beijing, Shanghai, Hubei, and Chongqing [8] Customer Profile - The primary customer age range is 25 to 40 years, with a male proportion of 70% [7][11] - Customers show strong interest in the Hongmeng brand, possess high purchasing power, and value intelligent driving features, with a high proportion of new customers [11] - The overall customer profile is becoming younger, with a noticeable increase in female customers, and a stronger perception of sports package options compared to models M8 and M9 [11] Configuration Choices - The ratio of pure electric to range-extended vehicles is 4:6, with a preference for 5-seat configurations over 6-seat ones at a ratio of 7:3 [10][12] - The best-selling version is the Max, with the main exterior color being "Liu Jin Black" and the main interior color being "Chi Cha Orange" [10][12] - Younger customers tend to prefer pure electric options, while range-extended options are favored by early adopters of new energy vehicles, with a high rate of vehicle replacement [15] Competitive Comparison - The comparison is primarily among the same brand models (M8/R7/S9T), with additional comparisons to NIO ES8, Leidao L90, and Ideal i8/i6 [13][16] - Customers are mainly focused on models from the same brand, with a noticeable increase in overall orders post-launch as other models see customer return [17] - When compared to NIO ES8 and Leidao L90, customers prioritize space and configuration, while interest in the i8 has significantly declined, with an increase in the i6 model on weekends [17]