茅台推出即时配送，最快30分钟送达

Core Viewpoint - The introduction of "instant delivery" service by Moutai through the iMoutai app aims to enhance consumer connection and improve sales efficiency during the long holiday period [1][3]. Group 1: Instant Delivery Service - Starting from September 30, the iMoutai app launched an "instant delivery" service for products like kilogram Moutai and boutique Moutai, allowing consumers to receive their orders quickly from nearby authorized stores [1][2]. - The service utilizes a network of over a thousand offline terminal channels, enabling delivery within a 10-kilometer radius, with the fastest delivery time being 30 minutes [3]. Group 2: Market Dynamics - Moutai's management has emphasized the need for channel transformation to better connect with consumers, as the basic demand for Moutai remains unchanged [3]. - Since September, Moutai's terminal sales have reportedly increased by approximately 100% month-on-month and over 20% year-on-year [4]. Group 3: Competitive Landscape - The instant delivery trend is gaining traction in the alcohol sector, with other platforms like 1919 and JiuXian.com having previously offered rapid delivery services [4]. - Moutai's unique market position, characterized by significant price differences and consumer demand for authenticity, has led to a growing reliance on the iMoutai platform for purchasing [5]. Group 4: Future Expansion - The iMoutai platform plans to expand the range of products available for instant delivery, aiming to enhance convenience for consumers [5].