“网红”小熊电器又炸了

Core Viewpoint - The article highlights a serious incident involving a product from Bear Electric, where a glass kettle exploded during normal use, resulting in severe injuries to a child. This incident has raised concerns about the safety and quality of Bear Electric's products, leading to increased scrutiny and complaints from consumers [5][6][17]. Group 1: Incident Details - A glass kettle from Bear Electric exploded while in use, causing severe burns to a one-year-old child, with 40% of the body affected [5]. - The incident occurred on September 20, and the child underwent surgery on September 24, requiring further treatment [5]. - Bear Electric's customer service stated they are investigating the incident and warned that glass products may be affected by impacts [5][17]. Group 2: Consumer Complaints - There has been a surge in complaints regarding Bear Electric's glass products, with users reporting spontaneous cracking or exploding during normal heating processes [10][11]. - Complaints on various platforms indicate that many consumers experienced issues with multiple products, not just the kettle, including other kitchen appliances [11][12]. - Customers have expressed dissatisfaction with Bear Electric's customer service, which often attributes issues to user error and does not cover glass components under warranty [12][14]. Group 3: Brand Reputation and Market Position - Bear Electric, founded in 2006, has gained market share in the small appliance sector, becoming the fourth largest brand by 2023, following established competitors [15]. - The brand initially thrived on creative designs and online marketing but is now facing challenges as consumer preferences shift towards quality and practicality [15]. - The recent quality issues and negative consumer experiences could jeopardize Bear Electric's brand reputation and market position [17].