数说新能源·2025-09-30 08:24Core Insights - The article emphasizes the importance of strategic planning, branding, design, and advanced technology in the automotive industry, particularly in the context of electric vehicles [1] - Historical challenges faced by companies include execution issues related to efficiency and cost, defining second-generation products, and market conditions unfavorable for high-end electric vehicles [1] - A turnaround is noted with the introduction of the L60, which is the first vehicle on the third-generation platform, achieving energy efficiency and lightweight design comparable to Tesla, while addressing previous negative impacts of battery swapping on vehicle design [1] - The L90 has successfully established the brand position of LeDao as a quality family car, while the ES8 has demonstrated strong competitive features and differentiation from the L90, solidifying its presence in the high-end market [1] Future Pathways - In 2026, the focus will be on leveraging the advantages of the 3.0 platform for larger vehicles, with models like L80 and ES7 aiming to provide unique rear-seat experiences that are currently lacking in the market [2] - In 2027, the strategy will involve addressing the 5566 model size by enhancing driving experience through features like active suspension, which will be implemented in models such as ES6 and ET7, potentially offering a market-first experience [2]