吃海底捞发现门店挂着狮子和海蛇族徽，「传销式家族制」才是这个火锅帝国最大的商业机密？

Core Viewpoint - The success of Haidilao is attributed not to its customer service gimmicks but to its unique apprenticeship and family system, which fosters management and talent development within the organization [30][32]. Group 1: Family System and Management - Haidilao has established a family system where each family consists of 5 to 18 stores, led by a "master store manager" [5][10]. - The family naming convention is based on animals, including mythical creatures, which adds a unique cultural aspect to the brand [9][10]. - The family system serves dual purposes: management and inheritance, allowing experienced managers to cultivate new talent and establish their own families [13][14]. Group 2: Apprenticeship System - The apprenticeship system is a modernized approach to management and team development, ensuring consistent service quality across all stores [16][38]. - Store managers have significant decision-making power regarding store expansion and management, which incentivizes them to develop their apprentices [14][36]. - The financial incentives for store managers include a profit-sharing model that rewards them for the success of their apprentices' stores, creating a "multi-level" incentive structure [33][35]. Group 3: Financial Performance and Challenges - In 2019, Haidilao's store managers reportedly earned a fixed monthly salary of 35,000 yuan, with potential earnings reaching up to 600,000 yuan annually due to the profit-sharing model [35][39]. - The rapid expansion strategy led to challenges during the COVID-19 pandemic, resulting in significant store closures and operational difficulties [41][42]. - The company has shifted its management approach, moving from a family-based system to a regional manager system, but later reverted to the family model due to its effectiveness in maintaining operational connections [42][43].