国货美妆超级独角兽要上市了！郑春颖家族迎来资本盛宴！

Core Viewpoint - The article discusses the upcoming IPO of China's beauty brand "Chando" and its significance in the market, highlighting its growth and the strategic moves made by its parent company, Jala Group, led by founder Zheng Chunying [1][4]. Group 1: Company Overview - Chando, a leading Chinese beauty brand, has applied for a listing on the Hong Kong Stock Exchange, with Huatai International and UBS serving as joint sponsors [1]. - Founded by Zheng Chunying in 2001, Chando has expanded its presence across China, with over 62,700 retail points and more than 45,000 stores nationwide [5]. - The company operates a multi-brand matrix, including Chando, Pechoin, Meisu, and others, covering skincare, makeup, and personal care products [5]. Group 2: Financial Performance - Chando's revenue has shown consistent growth, with figures of 4.292 billion yuan, 4.442 billion yuan, 4.601 billion yuan, and 2.448 billion yuan for the years 2022 to the first half of 2025, respectively, with a year-on-year growth of 6.4% in the first half of 2025 [5][6]. - The company's net profit for the same periods was 139 million yuan, 302 million yuan, 190 million yuan, and 191 million yuan, indicating a stable profit trajectory [5]. Group 3: Market Position and Strategy - Chando ranks as the third-largest domestic cosmetics group in China by retail sales in 2024, with its brand being the second-largest among domestic brands, following Pechoin [5]. - The growth in revenue is attributed to the expansion of online channels, with online sales increasing from 59.7% in 2022 to 68.8% in the first half of 2025 [6]. - The company aims to enhance its direct-to-consumer (DTC) capabilities and improve the synergy between online and offline sales networks through the funds raised from the IPO [10]. Group 4: Ownership and Corporate Structure - Zheng Chunying and family hold approximately 87.82% of the voting rights in Chando, following a red-chip restructuring to facilitate the IPO [9]. - The company has a strategic partnership with L'Oréal, which holds a 6.67% stake in Chando [10].