小红书开始到处“抢食”了

Core Insights - A new trend of "Ask Me Anything" (AMA) is gaining popularity on Xiaohongshu, with many influential figures in the AI field engaging with users through this format [5][9][10] - The AMA trend began around the start of the school season in September, with numerous AI entrepreneurs and experts joining the platform to interact with users [7][12] - Xiaohongshu's content operations have effectively captured this trend, leading to a significant increase in related content and user engagement [9][10][12] Group 1: AMA Trend Development - The AMA trend has seen a 100% increase in related note postings from September 1 to September 27, with over 120 million views on related topics [9] - The trend can be divided into two phases: the first phase involved high-profile scholars and experts publishing AMA notes, while the second phase saw a broader participation from various AI professionals and enthusiasts [13][15] - The participation has expanded from experts to a wider audience, including researchers, founders, and students, creating a vibrant discussion environment [17][30] Group 2: Community Engagement and Strategy - Xiaohongshu's ability to adapt and capture trends has positioned it ahead of other platforms, as it successfully integrates various interest-based content [10][26] - The AMA format allows for more casual and engaging interactions compared to traditional platforms like Zhihu, making it accessible for non-experts [28][29] - The community's active participation reflects a shift towards a more human-centric interaction, enhancing user engagement and platform loyalty [30][31] Group 3: Competitive Landscape - Xiaohongshu's recent initiatives, such as the "Pain Island" project, indicate its strategy to attract users from other platforms like Bilibili by creating unique experiences [26] - The AMA trend is seen as a challenge to traditional Q&A platforms, as Xiaohongshu's approach fosters a more dynamic and relatable discussion environment [28][34] - The platform's strategy of leveraging top-tier AI professionals to drive discussions has proven effective in expanding its user base and engagement [31][33]