当友商在追新时，鸿蒙智行选择「回头看」

Core Insights - The core competition in the smart car industry is shifting from a "hardware arms race" to "user experience operations" [2][5] - The industry is facing a "dual dilemma" due to a mismatch between supply and demand [3][4] - Consumers are moving from chasing technological novelty to practical experiences, indicating a significant change in demand [5] Industry Dynamics - The release of new vehicles is increasing, with a heated competition in hardware specifications like LiDAR, reminiscent of the early smartphone era [4] - Despite the industry's prosperity, market reactions are subdued, with many users not fully utilizing smart features, leading to a paradox of excess functionality and insufficient experience [4] User Experience and Brand Loyalty - Issues like "discrimination against old models" and "function isolation" are prevalent, where automakers focus on new models for exclusive features, neglecting older models despite their hardware capabilities [7] - This short-sighted approach risks alienating early supporters, damaging brand trust as users feel abandoned by rapid technological iterations [7][9] Evolution of Value Metrics - The core difference between traditional and tech-driven automakers is shifting from manufacturing efficiency to user lifecycle value operations [11] - Experience yield is becoming the primary metric for car purchasing decisions, replacing traditional parameters like horsepower and computing power [12] Enhanced User Experience Features - The Huawei QianKun Intelligent Driving ADS 4 system exemplifies a higher level of user experience, focusing on real-world performance rather than just theoretical data [13] - The system addresses common challenges, such as the "last mile" issue in autonomous driving, enhancing user convenience with features like "parking from parking space 2.0" [15] Emotional Connection and Social Interaction - The latest upgrades include emotional interaction features that cater to younger consumers' desires for connection and social sharing, enhancing the overall user experience [18] - These features create engaging family discussions and social media sharing opportunities, evolving the value proposition from generic to personalized [18] Strategic Direction for the Industry - As competition shifts from manufacturing scale to ecosystem and user experience capabilities, software-driven, continuously evolving experiences are becoming crucial assets for brands [20] - The commitment to providing a "constantly new" experience is essential for guiding the smart car industry's future competition, emphasizing the importance of ongoing value creation for users [20]