「鸡排哥」的商业秘密，西贝花6000万咨询费都没学会

Core Viewpoint - The article highlights the rise of a street vendor known as "Chicken Chop Guy" in Jingdezhen, who gained popularity due to his humorous service and emotional value offered to customers, contrasting with the rigid and impersonal nature of larger restaurant chains [4][12][51]. Group 1: The Rise of "Chicken Chop Guy" - "Chicken Chop Guy," a vendor selling chicken chops for 6 yuan, became a viral sensation, with people noting the emotional value of his service as being worth 600 yuan [7][12]. - His approachable demeanor and unique marketing style, such as humorous remarks and prioritizing students, have attracted a large following, leading to long queues at his stall [6][20]. - The local government has taken measures to support him, reflecting the significant public interest and the need for a more personal touch in the dining experience [7][12]. Group 2: Consumer Sentiment and Market Dynamics - The popularity of "Chicken Chop Guy" reflects a broader consumer dissatisfaction with the impersonal nature of chain restaurants, as exemplified by the negative reception of the chain "Xibei" [8][9]. - Consumers are increasingly seeking transparency and sincerity in their interactions with vendors, desiring a return to simpler, more genuine business practices [12][28]. - The article suggests that the success of "Chicken Chop Guy" is a response to a market environment that has become overly mechanized and detached from human warmth [50][51]. Group 3: The Contrast with Modern Business Practices - The article contrasts "Chicken Chop Guy" with the "mainstream" restaurant culture, which often prioritizes branding and exclusivity over customer service [29][33]. - The "mainstream" approach often leads to a disconnect with consumers, who feel undervalued and overlooked, while "Chicken Chop Guy" embodies a more egalitarian and customer-centric philosophy [34][36]. - The success of "Chicken Chop Guy" serves as a reminder of the importance of maintaining a human touch in business, especially in an era where many businesses are moving towards standardization and efficiency [46][50].