QIANHE(SH:603027) 凤凰网财经·2025-10-01 10:24Core Viewpoint - Qianhe Flavor Industry (603027.SH) faced significant pressure on its performance in the first half of the year due to negative public sentiment, resulting in a revenue decline of 17.07% year-on-year to 1.318 billion yuan and a net profit drop of 30.81% to 173 million yuan [2] Group 1: Impact of Public Sentiment - The public sentiment crisis began in Q1, leading to a further decline in Q2 performance, with revenue dropping 29.86% year-on-year to 487 million yuan and net profit plummeting 86.66% to 12.75 million yuan [2][3] - The company's two core product categories, soy sauce and vinegar, experienced significant revenue declines, with soy sauce revenue falling 16.09% to 839 million yuan and vinegar revenue down 21.51% to 159 million yuan in the first half of the year [3][4] - Negative public sentiment was a direct driver of brand damage and declining product sales, particularly following a media report in March that raised concerns about cadmium levels in one of its soy sauce products [5][6] Group 2: Industry Competition and Challenges - The competitive landscape in the condiment industry has intensified, with major brands like Haitian and Lee Kum Kee entering the "zero-additive" market, eroding Qianhe's initial advantages [6][7] - The overall condiment industry is transitioning to a phase of low growth and strong differentiation, with companies facing challenges in maintaining growth amid a backdrop of regulatory changes and market dynamics [7][8] - Qianhe has launched several high-end products to enhance its product matrix and improve profit margins, but its gross margin in Q2 fell by 2.5 percentage points to 32.6% due to declining revenue base effects [8][9] Group 3: Sales and Distribution - The number of distributors decreased by 34 in Q1, but increased by 25 in Q2, bringing the total to 3,307 by the end of the first half [9] - Despite the increase in distributor numbers, offline channel revenue fell 14.06% to 1.099 billion yuan, and online channel revenue also declined by 29.2% to 198 million yuan [9]