XIAOMI(HK:01810) 证券时报·2025-10-02 00:53Core Viewpoint - Xiaomi's marketing strategy of "big words for promotion, small words for disclaimers" has sparked widespread attention and criticism in the industry [1]. Group 1: Xiaomi's Explanation and Product Features - Xiaomi clarified that the term "2200MPa Xiaomi Super Steel" was labeled as a "project name" to indicate that it is a material development project initiated by Xiaomi in collaboration with Northeast University and Yucaitang, and that Xiaomi and its partners jointly hold the patent [2]. - The company emphasized that interpreting "Super Steel" as merely a name is a misinterpretation. The "2200MPa Xiaomi Super Steel" is currently the highest strength hot-formed steel in mass production, with a 40% increase in tensile strength and a 24% increase in yield strength compared to 1500MPa hot-formed steel [3]. - The application of this steel in the Xiaomi YU7 model has resulted in a 52.4% increase in the front door crash beam's load-bearing capacity and a 37.6% increase in the rear door crash beam's load-bearing capacity. Additionally, the A/B pillars of the YU7 incorporate the 2200MPa steel, enhancing the A pillar's load-bearing capacity by 35% and the B pillar's by 70.5% [3]. Group 2: Industry Practices and Reactions - The phenomenon of "big words for promotion, small words for disclaimers" is not unique to Xiaomi, as noted by industry figures like Luo Yonghao, who stated that many manufacturers use similar tactics to comply with advertising laws while potentially misleading consumers [3]. - Luo emphasized the need for the industry to eliminate misleading practices associated with the use of large and small text in marketing [4]. Group 3: Recent Performance Metrics - Xiaomi's latest delivery data indicates that the company's automobile deliveries surpassed 40,000 units for the first time in September [6].