2025年中国团餐行业研究报告

Core Insights - The group meal industry is a crucial pillar of China's catering market, catering to the large-scale dining needs of enterprises, schools, and hospitals, directly impacting public service efficiency and food safety [1] - The industry is evolving towards digitization, standardization, and intensification, driven by digital transformation and supply chain upgrades, with leading companies integrating central kitchens, cold chain logistics, and digital management systems to enhance operational efficiency [1] - The social value of the group meal industry is increasingly recognized, contributing to rural revitalization efforts [1] Policy Drivers - The rural revitalization strategy encourages the integration of primary, secondary, and tertiary industries, allowing the group meal industry to penetrate lower-tier cities through government collaboration [4] - Recent policies from the State Council and the Ministry of Agriculture promote the development of rural industries, emphasizing the importance of food safety and quality management [7][9] Demand Drivers - High food expenditure among Chinese residents supports a stable daily consumption base for group meals, with projected per capita consumption of grains at 124.4 kg, fruits and vegetables at 176.1 kg, and dairy products at 92.4 kg by 2024 [13] Supply Drivers - The proliferation of online food delivery platforms is driving supply upgrades in the group meal industry, with 590 million online food delivery users expected by 2024 [15] - The group meal industry is under pressure to innovate menu offerings due to increased competition from diverse food supply options [15] Capital Drivers - The group meal industry has attracted significant capital investment, focusing on projects related to the integration of primary, secondary, and tertiary industries, digital supply chain construction, and cross-regional expansion [17] - Major funding is directed towards building central kitchen infrastructure and enhancing digital capabilities [19] Technological Drivers - Leading social dining brands are leveraging digital technologies to enhance operational capabilities, which group meal companies can adopt to overcome data silos and improve supply chain transparency [20] Market Size and Growth - The group meal market is projected to reach approximately 2.7 trillion yuan by 2024, with expectations to exceed 3.5 trillion yuan by 2026, indicating stable growth despite market challenges [29] Customer Segmentation - The primary customer segments for group meals include schools (52.7% revenue share), enterprises (26.3%), government institutions (10.8%), and hospitals (9.6%), each with distinct demand characteristics [34] Operational Models - The group meal industry features three main operational models: the contracted service model, collective meal distribution model, and platform model, each with unique revenue structures and operational efficiencies [38][40][42] Profitability Challenges - The average profit margin for the top 100 group meal companies has declined from 6.3% to 5.2%, indicating a shift towards a low-margin environment due to increased competition and rising operational costs [48] Market Concentration - The concentration of the group meal market in China is relatively low, with the top 100 companies holding only 6.7% of the market share, suggesting opportunities for consolidation among leading firms [60]