Core Insights - The article emphasizes the growing influence of the "she economy" in the two-wheeled electric vehicle (EV) market, particularly driven by young mothers who are becoming a key demographic for market growth [1][4]. Market Overview - By the end of 2024, the number of two-wheeled electric vehicles in China is expected to exceed 400 million, establishing them as a mainstream mode of transportation [2]. - Since 2022, annual sales of two-wheeled electric vehicles have consistently surpassed 50 million units, with projections indicating continued strong performance in 2025 [2]. Young Mothers' Profile - The surveyed young mothers generally have a moderate household income and balance childcare with work, adopting a scientific approach to parenting [8]. Purchase Motivations - Convenience and efficiency are the primary reasons young mothers choose two-wheeled electric vehicles, with low costs and ease of learning also contributing to their popularity [10]. - Safety and battery life are the foremost considerations when young mothers select electric vehicles, indicating a practical approach to purchasing [12][13]. Product Preferences - There is a rising demand for smart features among young mothers, alongside a focus on aesthetics, including design style, shape, and color [15]. - Young mothers primarily use electric vehicles for short to medium-distance trips, often for both personal use and transporting children [17][18]. Usage Scenarios - Personal trips are mainly for errands, while social outings cover a broader distance range [20]. - Child transportation is primarily for school drop-offs and recreational outings, with considerations for the child's age and number influencing travel methods [21]. Safety Concerns - Safety is a shared concern for both personal and child transportation, with additional pain points including insufficient storage space and vehicle weight [23]. - Overall satisfaction with safety, quality, experience, and functionality of current electric vehicles is high, but there is room for improvement in meeting young mothers' needs [25]. Design and Smart Features - Satisfaction with the design of electric vehicles has surpassed its perceived importance, indicating a positive reception among young mothers [26]. - Young mothers under 30 show a heightened interest in smart features and design, reflecting a shift towards practical and aesthetic demands [28]. Willingness to Pay - Young mothers are willing to pay for enhanced smart features, appealing designs, and improved safety configurations, with a price point around 5,000 yuan being acceptable [32]. - After learning about the actual price of the Ninebot Q3, 69.5% of young mothers expressed a strong willingness to purchase [32]. Product Appeal of Ninebot Q3 - The Ninebot Q3's safety features, such as SOS calling and dual disc brakes, resonate with 91.2% of young mothers [33]. - Smart features like the RideyFUN AIR driving system attract 88.4% of young mothers, enhancing their travel experience [35]. - The Ninebot Q3's customizable and trendy design appeals to 85.4% of young mothers, catering to their desire for personal expression [37].
2025年年轻宝妈电动车出行白皮书