鸡排哥难救景德镇

Core Viewpoint - The article discusses the phenomenon of "Chicken Chop Brother" in Jingdezhen, highlighting the potential risks and short-lived nature of relying on viral marketing and individual personalities to drive tourism and economic growth [4][6][28]. Group 1: Jingdezhen's Tourism Strategy - Jingdezhen's cultural tourism bureau has appointed "Chicken Chop Brother" as a promotional ambassador, showcasing a unique approach to attract visitors during the National Day holiday [6][9]. - The local government has taken proactive measures to support the Chicken Chop Brother, including forming a dedicated team to manage customer flow and maintain order [4][6]. Group 2: Risks of Viral Marketing - The article draws parallels with previous viral cities like Zibo and Tianshui, which experienced temporary spikes in tourism without sustainable economic benefits, indicating that such strategies may not lead to long-term structural changes [7][8][17]. - The reliance on a single personality or viral moment can lead to a "PTSD" effect among consumers, where the initial excitement fades quickly, leaving behind unmet expectations [7][10][18]. Group 3: Visitor Experience and Sustainability - The article emphasizes that while viral moments can attract crowds, they do not guarantee repeat visits or sustainable tourism, as underlying issues like infrastructure and cleanliness remain unaddressed [15][26]. - It highlights the importance of balancing tourist influx with local residents' quality of life, referencing cities like Dubrovnik that have implemented measures to manage tourism sustainably [21][25][26]. Group 4: Conclusion on Tourism Dynamics - The article concludes that the essence of tourism lies in genuine exchanges between visitors and the city, and that cities should focus on creating authentic experiences rather than relying solely on viral marketing [28][29].