23天破4亿,国民App的新奇迹
虎嗅APP·2025-10-03 09:18

Core Viewpoint - During the National Day holiday, Gaode Map achieved a record high of 360 million daily active users (DAU), indicating that nearly one in three people used the app for travel planning [2][10]. - The newly launched "Street Ranking" feature accumulated over 400 million unique users in just 23 days, showcasing its rapid adoption and popularity [11][14]. User Engagement and Functionality - Gaode Map has evolved from a navigation tool to a comprehensive lifestyle app, addressing various user needs such as finding charging stations for electric vehicles and providing real-time updates on fishing spots [7][8]. - The app's "Eagle Eye Guardian" system enhances safety by issuing over 250 million alerts during peak travel days, demonstrating its role as a travel assistant [8][9]. - The "Barrier-Free Navigation" feature caters to users with strollers and luggage, further broadening its user base and enhancing the travel experience [9]. Growth of Street Ranking - The "Street Ranking" feature saw a tenfold increase in users within three weeks, reaching 400 million, with a penetration rate of nearly 50% among Gaode's monthly active users [11][14]. - The feature significantly increased foot traffic to local businesses, with some reporting a 300% rise in customer visits [14][19]. - Users prefer the "Street Ranking" as it alleviates choice anxiety by providing data on popular local dining options without complex reviews [15][16]. Market Position and Future Outlook - Gaode Map's integration of the "Street Ranking" feature positions it as a key player in the local lifestyle market, transforming user behavior from passive service consumption to active destination selection [19][22]. - The app's high-frequency usage establishes it as a primary entry point for local services, enhancing its competitive edge over traditional advertising methods [22][23]. - The synergy between Gaode Map and the "Street Ranking" feature is expected to drive significant growth in the local business landscape, marking a pivotal moment for Alibaba's strategy in the local services sector [22][24].