山姆，还要背刺中产多少次？

Core Viewpoint - Sam's Club, once regarded as a "beacon of quality living" for middle-class families, is experiencing a decline in trust among its members due to pricing discrepancies and quality issues [4][5][10]. Group 1: Trust Issues in Pricing and Quality - A recent incident highlighted a significant price difference for the same snack, with Sam's Club charging 99.9 yuan while a discount channel offered it for only 39.9 yuan, leading to member confusion about the value of their membership fees [4][5][10]. - Complaints have surfaced regarding price fluctuations, with members expressing frustration over purchasing items only to see them discounted shortly after without any price protection [10][12]. - Quality concerns have also emerged, with reports of defective products, such as moldy nuts and diapers causing skin irritation, undermining the trust that members previously placed in the brand [18][21][30]. Group 2: Strategic Adjustments and Controversies - The recent controversies have been attributed to changes in the management team, particularly the appointment of Jane Ewing as the acting president, who initiated strategic adjustments focusing on rapid expansion, data-driven operations, and cost reduction [32][39]. - Ewing's strategy includes a significant overhaul of the supply chain and quality control systems, aiming to standardize operations and reduce redundancy, which has led to a faster product development cycle [34][36]. - Despite impressive sales figures, the core issue remains whether the brand can maintain its "strict selection" model and quality assurance amidst aggressive expansion, as the essence of membership is built on trust and quality assurance [40][41].