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凑齐12天长假,中国打工人挤满日韩
虎嗅APP·2025-10-03 11:48

Core Viewpoint - The outbound tourism market in China is experiencing a significant resurgence, with expectations for explosive growth by 2025, driven by the recent long holiday periods and increased consumer interest in international travel [5][6]. Group 1: Outbound Tourism Trends - The National Immigration Administration predicts that during the National Day and Mid-Autumn Festival holidays, the average daily inbound and outbound travelers will exceed 2 million [5]. - Data from various online travel platforms indicate an exponential growth in outbound tourism, with a notable increase in bookings for flights, hotels, and local activities [5][9]. - The trend of "taking 3 days off for a 12-day holiday" has become popular, with many consumers opting to extend their vacations by strategically planning their leave [8][9]. Group 2: Booking Behavior and Market Dynamics - There has been a significant increase in early bookings for outbound travel, with travelers now planning their trips months in advance compared to previous years [9][10]. - The overall price of outbound flights has risen, with data showing a 13% year-on-year increase in flight bookings and a 9.1% rise in ticket prices compared to the previous year [10]. - Some travelers are turning to lesser-known airports, such as Datong Yungang International Airport, for cheaper flight options, highlighting a shift in consumer behavior towards cost-effective travel solutions [11][12]. Group 3: Destination Popularity - Japan and South Korea are leading the resurgence in outbound tourism, with Japan seeing a 46% increase in Chinese visitors compared to the previous year [15][16]. - The introduction of visa-free policies for group travelers to South Korea is expected to further boost tourism numbers, with significant increases in hotel bookings and travel product orders [17][18]. - Conversely, Thailand is experiencing a decline in tourist numbers, with a reported 7.2% decrease in foreign visitors, particularly from China, indicating a shift in traveler preferences [19].