年入20亿，一个红娘IPO来了

Core Viewpoint - The article discusses the booming online dating market in China, highlighted by the IPO of MiLian Technology, the parent company of the dating app "Yidui," which reflects the growing marriage anxiety among young people in the country [4][18]. Company Overview - MiLian Technology was founded in 2015 by Ren Zhe and Zhu Xiaopu, who initially attempted to create a travel community app before pivoting to the dating market [5][6]. - The flagship product "Yidui" targets users around 30 years old in mainland China, while another app "Tietie" focuses on younger users aged 18 to 30 [10][12]. User Engagement and Financial Performance - As of the first half of 2025, Yidui had an average of 480,000 monthly active users, with an average usage time of 8 hours per month and a 72.1% retention rate [10]. - Tietie, launched in 2022, had 170,000 monthly active users with a 43.0% retention rate [10]. - MiLian Technology reported revenues of 1.052 billion RMB in 2022, 1.033 billion RMB in 2023, and projected revenues of 2.373 billion RMB in 2024, with a significant increase to 1.917 billion RMB in the first half of 2025 [13][14]. Market Context - The online dating market in China is projected to reach 22.6 billion RMB in 2024, capturing 45.2% of the global market share, with expectations to grow to 75.7 billion RMB by 2029 [18]. - The article notes that there are approximately 240 million single individuals in China, with a significant portion of the population feeling marriage pressure, particularly during holidays like the National Day [17][18]. Challenges and Risks - Despite the impressive growth, MiLian Technology faces challenges such as potential fraud and user complaints regarding misleading practices, which could pose risks to its reputation and operations [14][16].